Aspen Museum of Art
Brand Identity | Spatial | Social Media | TypographyAspen Museum of Art (AMA) is a contemporary art museum located in Aspen, Colorado. The key essence of AMA is the balance between free open space and static architecture which became the inspiration for the new logo. Expanding from the logo design, the modular typography was created with a square grid referencing the museum structure. Just like AMA embraces diverse cultures, the modular type can extend into many possible forms.
