Iberia Airline
Brand Identity | Visual Communication | EnvironmentalIberia, Compañía Aérea de Transporte, is a Spanish airline formally founded in 1927. The new logo of Iberia, Uprising Wing, represents the young generation and our future. It is formed by three geometric shapes that reflect positivity, active vibe, and efficient effort.
Iberia embraces the value of capturing memories, making experiences, and creating one’s unique lifestyle. It also provides experiences of cultural engagement and comfortable trips for customers. Family, friends, and couples can fully perceive the passion from Spain. To target an audience with unique experiences and to create a trustworthy appeal, Iberia is positioning itself with the idea: New Iberia, Same Efficiency.
Brand Guideline
